Wednesday, March 17, 2010

Stainmaster Carpet: What is it and why do I care?

Carpet fiber is one of the enigmas of the floor covering industry. Not just for consumers but for us retailers too. Every company has something different and all of them claim to be the best, so we often have customers who ask "What is the best carpet"? The answer is ... it depends on what features are most important to you. It could be price, durability, stain protection or texture retention. There are three main types of carpet fiber, nylon, polyester, and Triexta. Today I will focus on Stainmaster nylon fibers and the benefits of choosing that brand of carpet for your home.

The Stainmaster brand is one of the most recognized brands in the flooring industry. They were originally owned by DuPont who found that they could combine the durability of a Stainmaster nylon with the teflon stain protection of DuPont to create a carpet more resistant to stains than any other brand on the market. In 1986 they launched a massive marketing campaign in order to familiarize the nation with the Stainmaster difference. Many of you may remember these commercials. The most notable was a toddler with a airplane food container. Stainmaster is now owned by another parent company but they continue to dominate the market in name recognition and product durability.

Although nylon is a naturally more resilient fiber than polyester or Triexta, it is also less cost efficient to produce. However, the benefits far outweigh the negatives. Stainmaster carpet is proven to stay up to 30% cleaner and last up to 50% longer. You can visit their website to see a short product review video. http://www.stainmaster.com

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